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Adidas Apologizes for Ad Featuring Israeli Soldier After Backlash
Adidas apologized for a local ad campaign featuring a former Israeli soldier with a prosthetic leg after facing backlash from pro-Palestinian activists. The company stated the campaign was local and aimed to promote inclusivity for amputees.
4 newsrooms · 3 languages · since
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What happened
- 01Adidas apologized for an ad featuring a former Israeli soldier.
- 02The campaign promoted a single-shoe service for amputees.
- 03Activists linked the soldier to the Gaza conflict.
- 04Adidas called the campaign a local initiative.
- 05The company aims to promote inclusivity with the service.
The coverage
4 newsrooms on this story
Who covered it
- LeftNone
- Centre1
- Right1
- HarediNone
- Arab1
- Other1
How it broke
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