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Adidas Faces Boycott Calls Over Ex-IDF Soldier's Feature in Single Shoe Campaign
How 2 Israeli newsrooms (in English, Hebrew) covered this story — translated into English and compared side by side.
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First reported by Abu Ali Express · 5 hours ago
What happened
Adidas is facing boycott demands after featuring former IDF soldier Shalev Biton, an amputee, in an Israeli promotion for its single-shoe service. Activists criticized the move due to the number of amputees in Gaza, while Adidas stated the campaign was global and intended to increase accessibility.
- 01Adidas faces boycott calls over featuring an ex-IDF soldier in a single-shoe campaign.
- 02Activists cite Gaza amputees and criticize the soldier's inclusion.
- 03The soldier lost his leg in 2021 during conflict with Gaza.
- 04Adidas states the campaign is global and aims to increase accessibility.
- 05The featured soldier posted his own video about the service.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
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