Adidas Launches Single Shoe Campaign in Israel for Amputees
Adidas has launched its "Single Shoe" campaign in Israel, allowing customers to purchase a single shoe instead of a pair, specifically for amputees. The campaign's spokesperson in Israel is Shalev Biton, a combat soldier from the Nahal Brigade who lost his leg to an anti-tank missile during Operation Guardian of the Walls in Gaza.
The campaign has reportedly faced criticism from Palestinians, who are calling for a boycott of Adidas. In response, Gaza-based cartoonist Alaa' Lakta published a cartoon related to the campaign. The author of the article expresses personal support for Adidas, emphasizing that this is not a sponsored post and highlighting the company's perceived values and quality products, encouraging readers to purchase Adidas items.
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