The Times of IsraelCulture
Adidas Faces Boycott Calls Over Ex-IDF Soldier's Feature in Single Shoe Campaign
Summarized from The Times of Israel by baba
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Adidas is facing boycott demands after featuring former IDF soldier Shalev Biton, an amputee, in an Israeli promotion for its single-shoe service. Activists criticized the move due to the number of amputees in Gaza, while Adidas stated the campaign was global and intended to increase accessibility.
The story in 5 lines · by baba
- Adidas faces boycott calls over featuring an ex-IDF soldier in a single-shoe campaign.
- Activists cite Gaza amputees and criticize the soldier's inclusion.
- The soldier lost his leg in 2021 during conflict with Gaza.
- Adidas states the campaign is global and aims to increase accessibility.
- The featured soldier posted his own video about the service.
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