Israel Launches Major NYC Campaign Ahead of Netanyahu's UN Address

In anticipation of Prime Minister Benjamin Netanyahu's address at the UN General Assembly on Thursday, Israel's National Public Diplomacy Directorate has launched an extensive campaign across Manhattan. The campaign, managed by the Prime Minister's Office and produced by the Government Advertising Agency, features over 500 billboards, mobile billboards on trucks, and digital platforms. Running from Wednesday to Friday, the campaign is concentrated in the vicinity of the UN headquarters.

Prominent locations for the displays include Times Square and major thoroughfares, with digital screens on specially rented trucks circulating throughout Manhattan during the assembly. The campaign's messages highlight the partnership between Israel and the United States under the slogan "Freedom Does Not Defend Itself." Another message addresses the Iranian nuclear threat, using wordplay directed at the UN.

A specific segment targets the Iranian delegation, focusing on the stark contrast between the economic struggles of ordinary Iranians and the lifestyle of regime representatives. This part of the campaign aims to expose the regime's exploitation of its citizens' suffering amidst severe economic hardship. The campaign also addresses anticipated anti-Israel protests, urging individuals to "Choose a Side." It presents a dichotomy: the US and Israel representing freedom and life, versus Iran, Hamas, and Hezbollah symbolizing terror, death, and tyranny.

Zippi Hotovely, head of the National Public Diplomacy Directorate, stated that millions are expected to see the campaign. She emphasized that the UN General Assembly provides an opportunity to counter anti-Israel narratives and highlight the hypocrisy within the UN, while reinforcing the universal message promoted by the US and Israel against Iran and its proxies, who threaten the free world with terrorism.