Israel Launches Major Ad Blitz in New York Ahead of UN Assembly

Israel's National Public Diplomacy Directorate, operating under the Prime Minister's Office, has initiated an extensive public relations campaign in the heart of New York City. The campaign coincides with the annual UN General Assembly and precedes Prime Minister Benjamin Netanyahu's address.

Over 500 billboards have been erected across Manhattan, including a large display in Times Square. Additionally, digital screens on moving trucks traverse the city streets, complemented by a broad digital advertising effort. A central message, aimed at anti-Israel demonstrators, urges them to "Choose a Side," posing the question: "Israel and the US or Iran and Hamas?" The campaign contrasts Israel and the US, representing freedom and life, with Iran, Hamas, and Hezbollah, depicted as symbols of terror, death, and tyranny.

Other campaign elements highlight the threat of Iran's nuclear program and the collaborative efforts between Israel and the United States against the Tehran regime. A portion of the campaign is specifically targeted at members of the Iranian delegation, with advertisements placed near their New York hotel.

Zippi Hotovely, head of the National Public Diplomacy Directorate, stated, "Millions of people are expected to be exposed to the campaign and its messages. Against the backdrop of incitement and anti-Israel messages promoted by our adversaries, the UN General Assembly is an opportunity to raise awareness of the hypocrisy and cynicism prevalent in the UN corridors against us, and of the universal message that the US and Israel are jointly promoting in the just and ongoing campaign against Iran and its proxies, who threaten the entire free world with terror."