Israel Launches $50 Million Campaign to Improve Its Image in the US Amid Declining Support

The Israeli government is investing tens of millions of dollars in a broad campaign to improve its image in the United States following a sharp decline in public opinion, according to a report by the Wall Street Journal on Sunday night. The campaign involves sending millions of AI-generated text messages to Americans, purportedly from an organization called "Friends for Peace." These messages include questions about the impact of peace talks between Israel and Iran on global security. The campaign is managed in part by a firm linked to a former advisor to Donald Trump and incorporates influencers and conservative media.

A recent Pew Research Center survey found that about 60 percent of Americans view Israel negatively, primarily due to conflicts in Gaza and tensions with Iran. In the US Congress, Israel faces challenges as well. Although the House of Representatives rejected a bill to end economic aid to Israel, 104 members voted in favor of it. The bill was introduced by Republican Congressman Thomas Massie, known for his criticism of Israel, and received notable support from Democratic lawmakers, highlighting deep divisions within the party over the Gaza war and US-Israel relations.

Tensions escalated further when New York City Mayor Eric Adams stated he is considering whether he has the authority to order the arrest of Israeli Prime Minister Benjamin Netanyahu during his visit to the UN General Assembly in September. However, Netanyahu has diplomatic immunity, and the mayor lacks the power to detain a foreign leader. Additionally, since the US is not a party to the Rome Statute, Netanyahu cannot be arrested on those grounds.

In related news, New York authorities plan to ban protests near synagogues and educational institutions following an antisemitic attack, underscoring rising concerns about antisemitism in the city.