Full coverage· Politics· Updated 19 Jul, 17:40

Israel Launches $50 Million AI-Driven Campaign to Shift American Public Opinion

Israel is investing $50 million in an AI-driven campaign led by Brad Parscale to improve its image in the U.S. by sending personalized messages and influencing AI narratives, but the effort faces criticism from American conservatives.

8 newsrooms · 1 language · since 19 Jul, 06:53

Plus

Israel Launches $50 Million AI-Driven Campaign to Shift American Public Opinion — Illustration by baba

What happened

01Israel invests $50 million in a campaign to improve its U.S. image using AI and political ties.
02Brad Parscale, ex-Trump advisor, leads the initiative combining AI texts and media influence.
03Millions of Americans receive AI-generated pro-Israel texts from fictitious senders.
04The campaign aims to link Israel with democracy and peace, and Palestinians with extremism.
05It also targets AI chatbots like ChatGPT to promote pro-Israel content online.
06U.S. conservatives, including VP J.D. Vance and Steve Bannon, criticize the campaign's motives.