Israel Spends $50 Million on AI-Driven Text Campaign to Influence American Public Opinion

Israel reportedly invested approximately $50 million in a large-scale messaging campaign targeting American citizens, primarily conservative and Trump-supporting demographics, to maintain support for Israel amid recent conflicts and diplomatic tensions. The Wall Street Journal revealed that millions of AI-generated text messages were sent under the guise of individuals named "Emma" or "Sarah" from a group called Friends for Peace. These messages aimed to influence opinions on US-Israel peace talks with Iran and counteract growing negative perceptions of Israel, particularly following its war in Gaza.

The campaign was managed by Brad Parscale, a longtime advisor to former President Donald Trump, and funded by Israel. Parscale's firm produced around 100 original content pieces monthly, with at least 80% targeting Generation Z audiences on platforms like TikTok, Instagram, YouTube, and podcasts. Conservative influencers were engaged through private chat groups, receiving suggested post drafts and paid based on engagement metrics. Parscale acknowledged the campaign's goal to prevent young conservatives from distancing themselves from Israel but denied any involvement in efforts to sway opinion against Trump.

The initiative coincided with a surge of coordinated social media criticism from prominent MAGA influencers against the US-Iran nuclear deal, with many posts sharing similar language and timing. US Vice President J.D. remarked on the Joe Rogan podcast that evidence exists of paid influencers attacking the Iran deal, implying Israeli involvement. The campaign reflects Israel's strategic use of digital influence to shape American public discourse amid geopolitical challenges.