Israel Spends $50 Million on AI-Driven Text Campaign to Influence American Public Opinion

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Israel spent about $50 million on an AI-driven messaging campaign targeting American conservatives to sustain support amid tensions over Iran and Gaza. Managed by Brad Parscale, the effort used influencers and social media to counter negative views and criticism of US-Israel policies.

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Israel invested $50 million in a messaging campaign targeting American conservatives to support Israel.
Millions of AI-generated texts were sent under pseudonyms from a group called Friends for Peace.
Brad Parscale, former Trump advisor, managed the campaign focusing on Gen Z via social media.
Conservative influencers were paid to post content aligned with the campaign's goals.
The campaign aimed to counter negative views of Israel amid the Gaza war and Iran negotiations.
US Vice President hinted Israel funded paid influencers to attack the Iran nuclear deal.

Israel Spends $50 Million on AI-Driven Text Campaign to Influence American Public Opinion — איור מערכת שנוצר על ידי baba News, לא צילום של האירוע.

Israel reportedly invested approximately $50 million in a large-scale messaging campaign targeting American citizens, primarily conservative and Trump-supporting demographics, to maintain support for Israel amid recent conflicts and diplomatic tensions. The Wall Street Journal revealed that millions of AI-generated text messages were sent under the guise of individuals named "Emma" or "Sarah" from a group called Friends for Peace. These messages aimed to influence opinions on US-Israel peace talks with Iran and counteract growing negative perceptions of Israel, particularly following its war in Gaza.

The campaign was managed by Brad Parscale, a longtime advisor to former President Donald Trump, and funded by Israel. Parscale's firm produced around 100 original content pieces monthly, with at least 80% targeting Generation Z audiences on platforms like TikTok, Instagram, YouTube, and podcasts. Conservative influencers were engaged through private chat groups, receiving suggested post drafts and paid based on engagement metrics. Parscale acknowledged the campaign's goal to prevent young conservatives from distancing themselves from Israel but denied any involvement in efforts to sway opinion against Trump.

The initiative coincided with a surge of coordinated social media criticism from prominent MAGA influencers against the US-Iran nuclear deal, with many posts sharing similar language and timing. US Vice President J.D. remarked on the Joe Rogan podcast that evidence exists of paid influencers attacking the Iran deal, implying Israeli involvement. The campaign reflects Israel's strategic use of digital influence to shape American public discourse amid geopolitical challenges.

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