Israel Launches Massive NYC Campaign Against Iran Ahead of UN Address

Israel's National Public Diplomacy Directorate, operating under the Prime Minister's Office, has launched an extensive public relations campaign in New York City this week. The campaign coincides with the UN General Assembly and precedes Prime Minister Benjamin Netanyahu's address. The initiative, managed by the Government Advertising Agency, focuses on the threat posed by the Iranian regime to the free world and highlights the strategic partnership between the United States and Israel.

The campaign features over 500 billboards across Manhattan, including prominent displays in Times Square, alongside digital screens on trucks circulating near UN headquarters and a broad digital advertising effort. The messages address Iran's nuclear threat and use wordplay on the UN acronym, such as "UNsafe" and "UNacceptable." To underscore the US-Israel alliance, the slogan "Freedom doesn't defend itself" is also being promoted.

Targeting various audiences, the campaign presents a message to anti-Israel protesters titled "Choose a Side," positioning the US and Israel as symbols of freedom and life, contrasted with Iran, Hamas, and Hezbollah representing terror, death, and tyranny. Near the hotel housing the Iranian delegation, a cynical display illustrates the economic hardship faced by ordinary Iranians versus the regime's exploitation of their suffering.

"Millions of people are expected to be exposed to the campaign and its messages," stated Tzipi Hotovely, head of the National Public Diplomacy Directorate. "Against the backdrop of incitement and anti-Israel messages promoted by our adversaries, the UN General Assembly is an opportunity to raise awareness of the hypocrisy and cynicism prevalent in the UN corridors against us, and of the universal message that the US and Israel jointly promote in the just and ongoing campaign against Iran and its proxies, who threaten the entire free world with terror."