Israel Launches Major New York Campaign Ahead of UN Address

Israel's Prime Minister's Office, through its National Communication Division, has initiated a large-scale public relations campaign in New York City coinciding with the UN General Assembly. Running from September 23 to 25, the operation aims to highlight the strategic partnership between Israel and the United States as a bulwark against Iran and its proxies, culminating before Prime Minister Benjamin Netanyahu's address to the UN.

The campaign features over 500 billboards across Manhattan's main avenues, including a large screen in Times Square. Additionally, dozens of trucks equipped with digital screens have been deployed to circulate near the UN headquarters. A significant digital campaign complements these efforts, targeting foreign delegations, international media, and the American public.

Several messages are tailored to specific audiences. One, titled "Freedom Doesn't Defend Itself," emphasizes the historical cooperation between Israel and the U.S. against threats to the Western world, portraying the Iranian regime as the primary danger and joint U.S.-Israeli operations as vital for defense.

Another message focuses on Iran's nuclear program, directly addressing the UN. It uses the English words "unsafe" and "unacceptable," whose initials form "UN," to denounce Tehran's alleged nuclear threat. Part of the campaign specifically targets the Iranian delegation in New York, with signs near their hotel contrasting the economic struggles of the Iranian populace with the lifestyle of regime officials.

The campaign also aims to engage expected anti-Israel protesters in New York. Under the slogan "Choose Your Side," it presents a dichotomy: Israel and the U.S. representing "freedom and life," versus Iran, Hamas, and Hezbollah embodying "terrorism, death, and tyranny." Some displays directly ask, "Which side are you on? Israel and the U.S. or Iran and Hamas?"