Israel and US Launch Joint Information Campaign in New York

Israel and the United States have launched a joint public diplomacy campaign on the streets of New York City during the annual UN General Assembly session. The initiative, organized by the National Public Diplomacy Directorate under the Prime Minister's Office, coincides with Prime Minister Benjamin Netanyahu's address and runs from September 23 to 25.

The campaign's focal point is central Manhattan, near UN headquarters, featuring over 500 billboards on major avenues, including large digital screens in Times Square, and specialized advertising trucks circulating the city. The core message highlights the threat posed by the Iranian regime to the free world and the collaborative efforts of Israel and the US to counter this danger.

Materials are segmented for various audiences. One segment emphasizes the strategic partnership between Israel and the US under the banner of defending freedom. Another addresses Iran's nuclear program, employing critical language towards international organizations. Specific messages are directed at the Iranian delegation, contrasting the dire economic situation of ordinary Iranians with the perceived prosperity of regime officials.

A further component aims to counter anti-Israel protests, urging the public to choose between freedom and terror. The campaign seeks to shape public perception and counter narratives critical of Israel during the high-profile UN event.