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Arutz ShevaEconomy

YouTube Raises Subscription Prices in Israel by Up to 25%

Translated & summarized from Arutz Sheva by baba

RightNeutral tone

Hebrew · 5 newsrooms covering

Google has raised YouTube Premium and YouTube Music subscription prices in Israel by up to 25%, effective immediately for new users and soon for existing subscribers, to support service development and creators.

The story in 6 lines · by baba

  • YouTube Premium individual subscription price rises about 25% to 29.90 shekels per month.
  • Family and student plans for YouTube Premium also see price increases.
  • YouTube Music individual subscription price increases from 19.90 to 23.90 shekels monthly.
  • New prices apply immediately to new subscribers; existing users charged at next billing cycle after notification.
  • Google states the hike supports service development and content creators.
  • This is the first price increase since YouTube services launched in Israel.
YouTube Raises Subscription Prices in Israel by Up to 25%
Editorial illustration generated by baba News, not a photograph of the event.

Google has increased the subscription prices for YouTube Premium and YouTube Music services in Israel, marking the first price hike since their launch in the country several years ago. The individual YouTube Premium subscription will rise from 23.90 to 29.90 shekels per month, an increase of about 25%. Family plans will also become more expensive, going from 45.90 to 54.90 shekels monthly, while student subscriptions will increase from 15.90 to 18.90 shekels. YouTube Music subscriptions are affected as well, with the individual plan price rising from 19.90 to 23.90 shekels per month.

According to Google, the new prices are already in effect for new subscribers, while existing subscribers will be charged the updated rates starting from their next billing cycle, following prior notification. Google explained that the price increase aims to support ongoing service development, assist content creators and artists, and enhance the user experience for subscribers.

Arutz ShevaRight · Beit El

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