Goldstar Beer Launches Unique Fan-Focused Campaign in Israeli Premier League
Translated & summarized from N12 by baba
Goldstar beer has initiated a unique campaign in the Israeli Premier League, displaying personalized messages on stadium LED screens to connect with specific team fanbases. The campaign uses inside jokes and cultural references, such as a fan chant for Hapoel Be'er Sheva and a musical reference for Hapoel Petah Tikva. These messages aim to show fans that the brand understands and acknowledges their unique culture.
The story in 5 lines · by baba
- Goldstar beer is running a campaign in the Israeli Premier League using personalized stadium messages.
- The campaign targets individual team fanbases with unique cultural references and inside jokes.
- Messages displayed include specific fan chants and references to popular fan activities.
- The goal is to connect with fans on a personal level by showing brand understanding.
- The campaign uses LED screens in stadiums across the league.
Goldstar beer has launched a distinctive advertising campaign in Israel's Premier League, aiming to connect with fans of individual teams on a personal level. The campaign features unique messages displayed on stadium LED screens during recent matches, referencing inside jokes and specific fan culture elements.
During a game between Hapoel Be'er Sheva and Hapoel Jerusalem, a screen displayed, "Bergman, do you have a laffa with chicken for the break?" This refers to a well-known fan, Bergman, and a popular fan chant about him eating a chicken laffa. Goldstar's inclusion of this specific reference demonstrates an understanding of the team's hardcore fanbase.
Another message, seen during the match at the Shlomo Biton Stadium, read, "The league is the bread and butter, so is the Radisson Blu." This is a humorous nod to Be'er Sheva fans, whose European away games often involve stays at the Radisson Blu hotel in Bucharest, implying that their leisure travel is as important as the league itself.
In a game between Hapoel Petah Tikva and Maccabi Haifa, the LED screen showed, "Odia, Beethoven is ours." This references a segment of the new song by singer Odia, which incorporates a well-known melody from Beethoven's Ninth Symphony, a tune frequently heard from the Hapoel Petah Tikva supporters' section. Goldstar's campaign aims to show fans that the brand recognizes and understands their unique cultural references.
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