Goldstar Beer Launches "In Touch" Campaign With Soccer Fans
Translated & summarized from Sport5 by baba
Goldstar beer has initiated a campaign using stadium LED screens to display messages referencing specific fan culture and chants in the Israeli Premier League. The campaign aims to connect with supporters by showing an understanding of their unique traditions and inside jokes. Messages have appeared during games involving Hapoel Be'er Sheva and Hapoel Petah Tikva, referencing fan songs and cultural touchstones.
The story in 5 lines · by baba
- Goldstar beer is running a campaign on Israeli Premier League stadium screens.
- The campaign uses inside jokes and fan chants to connect with supporters.
- One message referenced a popular fan song for Hapoel Be'er Sheva.
- Another message alluded to Hapoel Be'er Sheva fans' trips to Bucharest.
- A third message referenced a melody associated with Hapoel Petah Tikva fans.
Beer brand Goldstar has launched a new advertising campaign in Israeli Premier League stadiums, aiming to connect with fans on a personal level by referencing inside jokes and popular chants. The campaign features LED screens displaying messages tailored to specific fan bases.
During a recent match between Hapoel Be'er Sheva and Hapoel Jerusalem, one message read, "Bergman, do you have chicken laffa for the break?" This refers to a well-known fan, Bergmann, and a popular Hapoel Be'er Sheva fan song that includes the line, "Bergmann ate laffa, laffa with chicken." The reference was intended to resonate with the team's hardcore supporters.
Another message displayed during the same game was, "The league is our bread and butter, so is the Radisson Blu." This was a humorous nod to Hapoel Be'er Sheva fans who often travel to Bucharest, Romania, for European matches, implying that their European getaways are as important as the domestic league.
At the match between Hapoel Petah Tikva and Maccabi Haifa, the screen showed, "Odia, Beethoven is ours." This references a segment of the new song by Israeli singer Odia, which incorporates Beethoven's famous Ninth Symphony melody, a tune long associated with Hapoel Petah Tikva's stands. Goldstar's campaign aims to show fans that the brand understands and is part of their culture.
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