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Full coverage· Culture· Updated

Goldstar Beer Launches Unique Fan-Focused Campaign in Israeli Premier League

Goldstar beer has initiated a unique campaign in the Israeli Premier League, displaying personalized messages on stadium LED screens to connect with specific team fanbases. The campaign uses inside jokes and cultural references, such as a fan chant for Hapoel Be'er Sheva and a musical reference for Hapoel Petah Tikva.

2 newsrooms · 1 language · since

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What happened

  1. 01Goldstar beer is running a campaign in the Israeli Premier League using personalized stadium messages.
  2. 02The campaign targets individual team fanbases with unique cultural references and inside jokes.
  3. 03Messages displayed include specific fan chants and references to popular fan activities.
  4. 04The goal is to connect with fans on a personal level by showing brand understanding.
  5. 05The campaign uses LED screens in stadiums across the league.

These messages aim to show fans that the brand understands and acknowledges their unique culture.

Translated and summarized by baba from N12, the latest report. Read N12’s original

The coverage

2 newsrooms on this story

Who covered it

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  • Centre1
  • RightNone
  • HarediNone
  • ArabNone
  • Other1

How it broke

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