Goldstar Beer Launches Unique Fan-Focused Campaign in Israeli Premier League
Translated & summarized from Mako by baba
Goldstar beer has initiated a unique campaign within Israeli Premier League soccer matches, displaying personalized messages on LED screens to resonate with specific fan groups. The campaign uses inside jokes and cultural references, such as a fan chant for Hapoel Be'er Sheva and a musical reference for Hapoel Petah Tikva. These messages aim to show fans that Goldstar understands and connects with their unique club cultures.
The story in 5 lines · by baba
- Goldstar beer is running a campaign in Israeli Premier League soccer matches.
- The campaign displays unique messages on stadium LED screens for different fan bases.
- Messages reference specific fan chants and cultural touchstones for individual clubs.
- The goal is to connect with fans on a personal level by showing understanding.
- Examples include references to Hapoel Be'er Sheva fans and Hapoel Petah Tikva supporters.
Goldstar beer has launched a distinctive advertising campaign integrated into Israeli Premier League (Ligat Ha'al) soccer matches, aiming to connect with fans on a personal level. The campaign features unique messages displayed on stadium LED screens, referencing specific inside jokes, fan chants, and cultural touchstones relevant to individual club fan bases.
During a recent match between Hapoel Be'er Sheva and Hapoel Jerusalem, a screen displayed, "Bergman, do you have a laffa with chicken for the break?" This refers to a well-known Be'er Sheva fan, Bergman, and a popular fan song that includes the line, "Bergman ate a laffa, a laffa with chicken." Goldstar's use of this specific reference demonstrates an understanding of the team's hardcore fanbase.
Another message, shown during a game at the Sammy Ofer Stadium, read, "The league is the bread and butter, so is the Radisson Blu." This is a humorous nod to Be'er Sheva fans, whose European away games have often seen them staying at the Radisson Blu hotel in Bucharest, implying that their leisure travel is as important as league play.
At the Moshava Stadium, during a match between Hapoel Petah Tikva and Maccabi Haifa, the screen showed, "Odia, Beethoven is ours." This references a new song by the singer Odia, which incorporates a well-known melody from Beethoven's Ninth Symphony, a tune frequently heard in the stands by Hapoel Petah Tikva supporters. Goldstar's campaign aims to show fans that the brand recognizes and understands their unique culture and passions.
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