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SrugimCulture

Muay Thai Fighter Love of God Gordon Launches Jewelry Line

Translated & summarized from Srugim by baba

Religious-rightNeutral tone

Hebrew · 3 newsrooms covering

Muay Thai fighter Love of God Gordon has launched a new jewelry brand called "LOVE OF GOD" in partnership with Jonathan Levy. The collection features nine designs for men and women that blend Jewish and Israeli symbols with contemporary fashion, including pendants like "Shema Yisrael" and a Star of David boxing glove. Gordon expressed a desire to express his Jewish identity through the brand, which took six months to develop.

The story in 5 lines · by baba

  • Muay Thai fighter Love of God Gordon has launched a new jewelry brand named "LOVE OF GOD."
  • The brand is a partnership with Jonathan Levy and features designs inspired by Jewish and Israeli traditions.
  • The debut collection includes nine unique pieces for men and women, with items like the "Shema Yisrael" pendant.
  • Jewelry is crafted from materials including sterling silver, gold, and diamonds.
  • Gordon stated the brand is a way to express his Jewish identity and connect with his heritage.

Muay Thai fighter Love of God Gordon, 20, is venturing into the business world with the launch of his new jewelry brand, "LOVE OF GOD." The brand, a partnership with Jonathan Levy, offers a debut collection for men and women that transforms symbols of Jewish tradition and Israeli identity into contemporary fashion pieces for everyday wear.

The collection features nine unique designs incorporating elements from faith, tradition, and sports. Notable items include a "Shema Yisrael" pendant, an infinity Star of David pendant, and a boxing glove pendant integrated with a Star of David. The jewelry is available in various materials and finishes, such as 925 sterling silver, gold, white gold, and diamond settings.

The collaboration between Gordon and Levy originated during a training camp in Thailand, where the concept was conceived. Levy, whose family has extensive experience in the jewelry and diamond industry in the U.S., joined forces with Gordon. Gordon was actively involved in the design process, which spanned approximately six months.

"Throughout my career, it has been important for me to bring my Jewish identity wherever I go," Gordon stated. "We wanted to create jewelry that people can wear with pride, combining symbols that represent us with designs suitable for daily life. For me, the brand is another way to express my connection to who we are."

SrugimRight · Jerusalem

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