Thai Boxing Champion Ahava Hashem Gordon Launches Jewelry Line
Translated & summarized from Ynet by baba
Thai boxing fighter Ahava Hashem Gordon has launched a new online jewelry brand, LOVE OF GOD, with partner Yonatan Levy. The collection, which includes pendants with Jewish and Israeli symbols, represents an investment of 1.6 million shekels. Prices range from 550 to 15,400 shekels, with free shipping offered. Gordon aims to integrate Israeli and Jewish identity into everyday fashion.
The story in 6 lines · by baba
- Thai boxing fighter Ahava Hashem Gordon launched the LOVE OF GOD jewelry brand with partner Yonatan Levy.
- The brand's initial collection features pendants with Jewish and Israeli symbols, including a Star of David boxing glove.
- The total investment in the new jewelry brand is 1.6 million shekels.
- Necklace prices range from 550 shekels to 15,400 shekels, with free shipping.
- Gordon aims to blend Jewish and Israeli identity with everyday style through the jewelry.
- The brand's development took six months, with Gordon actively involved in the design process.
Thai boxing fighter Ahava Hashem Gordon, 20, has launched an online jewelry brand named LOVE OF GOD. He partnered with Yonatan Levy, who comes from a family in the jewelry and diamond business in the United States and has been involved in the industry since age 8. The brand's initial collection features nine pendant designs, including Star of David, map of Israel, and a Star of David boxing glove, crafted from 14-karat yellow and white gold, silver, and silver plated with 2.5-micron gold (vermeil). The total investment in the brand is 1.6 million shekels.
Currently, the website offers only necklaces, designed for both men and women, as they are easier to sell initially than bracelets or rings which require specific sizing. Gordon stated that the brand aims to translate Jewish, Zionist, and Israeli identity into everyday style, allowing people to wear symbols of pride. He mentioned that the boxing glove design symbolizes strength and that the brand seeks to elevate this trend with high-quality jewelry and intricate details.
The idea for LOVE OF GOD originated when Gordon and Levy met at a training camp in Thailand. The brand's development began in April 2026 and took about six months, during which the first collection was finalized. Gordon actively participated in the design process. While production is currently in Israel, future expansion might involve manufacturing elsewhere if demand increases. Gordon expressed confidence that the handmade finishes would deter copying, particularly for intricate designs like the boxing glove pendant.
Prices for the necklaces range from 550 shekels for a basic Star of David pendant to 15,400 shekels for a pendant featuring 30 sapphires and 70 diamonds. A "Holy Land" pendant with natural diamonds and sapphire starts at 650 shekels for sterling silver and goes up to 3,700 shekels for gold. The boxing glove pendant necklace costs between 950 and 9,995 shekels, and the "Shema" necklace ranges from 850 to 8,900 shekels. Shipping is free. Gordon hopes to eventually open a physical store for the brand.
