Carrefour Launches New Discount Program, Exits Government Initiative
Translated & summarized from Cursorinfo by baba
Carrefour has exited the Israeli government's "Basket of Goods" initiative to launch its own "Carrefour Special Deal" discount program. The new program offers about 30% off 10-20 popular items twice a month across all 144 Carrefour stores nationwide. This move comes despite a 25 million shekel advertising offer from the government, with the chain aiming to lower prices to match competitors.
The story in 6 lines · by baba
- Carrefour launched its own "Carrefour Special Deal" discount program, exiting the government's "Basket of Goods" initiative.
- The new program offers approximately 30% discounts on 10-20 popular items twice monthly.
- Discounts will apply to all 144 Carrefour stores nationwide, unlike the limited government program.
- Customers must spend at least 99 shekels to receive discounts, with a limit of six items per purchase.
- Carrefour plans to lower prices to match competitors by the end of October.
- Prices for former "Basket of Goods" items will remain lower, except for those with supplier-driven increases.
Major retail chain Carrefour has announced its departure from the Israeli government's "Basket of Goods" initiative, opting instead to launch its own nationwide discount program called "Carrefour Special Deal." The decision, effective October 14, means Carrefour will not renew its participation in the government program for another six months, despite an offer of a 25 million shekel advertising campaign from the state.
Carrefour CEO Inbal Cherson stated that the new "Carrefour Special Deal" program will operate year-round across all company branches. Twice a month, the chain will select 10 to 20 popular items for discounts of approximately 30% off their standard prices. Unlike the government's "Basket of Goods," which was limited to 50 of Carrefour's 144 locations, the new discounts will apply to all stores, including hygiene and pharmacy items.
Larger discount stores will offer twice as many promotional items as smaller neighborhood shops. To qualify for the discounts, customers must spend at least 99 shekels, and the limit per item has been increased to six units from the previous two. Additionally, Carrefour plans a comprehensive review of its prices by the end of October, aiming to match those of its main competitors.
Items previously included in the "Basket of Goods" will remain cheaper than before the government program, except for products whose prices were increased by suppliers, such as "Tara" yellow cheese and "Strauss" products.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Other 4
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.