Carrefour Replaces 'Israeli Basket' Promotion With Year-Round 'Special Deal'
Translated & summarized from NEWSru Israel by baba
Carrefour Israel is ending its "Israeli Basket" promotion on October 14 and launching a new "Carrefour Special Deal" campaign. The new initiative will offer rotating discounts of about 30% on 10-20 popular items twice a month, including hygiene and pharmacy goods, at all branches. Customers can buy up to six units per item with a minimum purchase of 99 shekels. Carrefour will also lower catalog prices on 100 items permanently.
The story in 6 lines · by baba
- Carrefour Israel ends "Israeli Basket" promotion on October 14.
- New "Carrefour Special Deal" campaign launches nationwide immediately after.
- Discounts of ~30% on 10-20 rotating items offered twice monthly.
- Hygiene and pharmacy products included; discounts at all branches.
- Customers can buy up to six units per item with minimum 99 shekel purchase.
- 100 "Israeli Basket" items will remain at reduced prices.
Carrefour Israel will end its participation in the "Israeli Basket" discount initiative on Wednesday, October 14. The supermarket chain's CEO, Inbal Herzon, decided not to extend the promotion for another six months, despite an offer of a 25 million shekel state-funded advertising campaign in return. Instead, Carrefour will launch a new, year-round promotion called "Carrefour Special Deal" across all its branches immediately after the "Israeli Basket" concludes.
The new campaign will feature a rotating selection of 10-20 popular items offered at approximately 30% off their catalog price, with the list changing twice monthly. Unlike the "Israeli Basket," the "Special Deal" will include hygiene and pharmacy products. Discounts will be available at all Carrefour stores nationwide, not just 50 out of 144 branches as before. Discount branches will offer double the number of discounted items compared to smaller convenience stores, where prices may be 1-4 shekels higher per item. Purchases must be at least 99 shekels to qualify for discounts, and customers can buy up to six units of each item, an increase from the two-unit limit in the "Israeli Basket."
Additionally, Carrefour will review and lower its catalog prices to match competitors by the end of October. The 100 items previously part of the "Israeli Basket" will remain at reduced prices, unless suppliers raised their costs, as occurred with "Tara" yellow cheese and "Strauss" ice cream.
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