Carrefour Launches New Discount Program Replacing "Basket of Israel"
Translated & summarized from Ice by baba
Carrefour Israel has launched "Carrefour Special Deal," a new discount program replacing the government's "Basket of Israel." Available year-round across all branches and online, it offers 30% off selected items in food, cleaning, and personal care, requiring a minimum purchase of 99 shekels. The program aims to provide attractive prices and refresh discounted items regularly, with some prices uniform across stores and others varying by format.
The story in 5 lines · by baba
- Carrefour Israel launched "Carrefour Special Deal" replacing the "Basket of Israel" program.
- The new promotion offers 30% or more discounts on various products across all branches and online.
- Customers must spend over 99 shekels to access discounts, with a limit of six units per item.
- The promotion covers food, cleaning, and personal care categories, with item lists updated twice monthly.
- CEO Inbal Harson is leading the new initiative, which is company-driven and broader than the previous program.
Carrefour Israel is launching a new year-round discount initiative called "Carrefour Special Deal," replacing the Ministry of Economy's "Basket of Israel" program which concluded on October 19. The new promotion will be available across all Carrefour branches, including Carrefour City stores and its online platform. It will offer discounts of 30% or more on a variety of products, with the list of discounted items updated twice monthly. The promotion covers food, cleaning, and personal care categories.
To qualify for these discounts, customers must spend over 99 shekels and are limited to six units of each promotional item. Prices may vary between different store formats, though some initial products will have a uniform price across all branches until October 23. Examples of initial uniform pricing include Elite Turkish coffee for 12.90 shekels, Casa Verda extra virgin olive oil for 15.90 shekels, and Elite chocolate wafers for 9.90 shekels.
Further discounts will be offered on specific categories and store types. For instance, Trix breakfast cereal will be 9.90 shekels in hypermarkets versus 13.90 shekels in City stores. Other deals include Fairy lemon dish soap (two units for 20 shekels) and Astonish kitchen cleaning products (two units for 15 shekels).
The "Carrefour Special Deal" represents a shift in the company's promotional strategy. The previous "Basket of Israel" program, which featured 112 items, faced public criticism and operational challenges. The new CEO, Inbal Harson, who took over from Michael Luboshitz, is spearheading this initiative. Unlike the government-backed program, Carrefour's new deal is company-driven, extends to all store types and online, and includes a broader range of product categories.
