Carrefour Launches New 'Special Deal' Campaign After 'Basket of Israel' Ends
Translated & summarized from Ice by baba
Carrefour has launched a new two-week promotional campaign, "Carrefour Special Deal," offering discounts of 30% or more on dozens of products. This initiative replaces the government's "Basket of Israel" program. The campaign features deeply discounted staple items and requires a minimum purchase of NIS 99. Price comparisons suggest Carrefour's new deals are significantly lower than those offered by competitor Rami Levy on most items.
The story in 6 lines · by baba
- Carrefour launched a new "Special Deal" promotion, replacing the "Basket of Israel" program.
- The campaign offers discounts of 30% or more on dozens of products for two weeks.
- Key discounted items include tuna, frozen fries, mayonnaise, biscuits, and body spray.
- Special prices require a minimum purchase of NIS 99 and are limited to six units per item.
- Price comparisons show Carrefour's deals are largely cheaper than competitor Rami Levy's.
- The "Basket of Israel" program faced public criticism and operational challenges.
Carrefour has launched a new, extensive promotional campaign called "Carrefour Special Deal," set to run for two weeks starting Sunday, October 25, and concluding on November 6. This initiative replaces the Ministry of Economy's "Basket of Israel" program, which ended approximately ten days prior. The new campaign offers significant discounts of 30% or more on dozens of popular products across various categories, available in all Carrefour store formats, including hypermarkets, markets, Mahadrin, City, and Le Marché, as well as online.
The "Special Deal" campaign highlights five anchor products at particularly low prices: a four-pack of Villiger tuna (4x140g) for NIS 14.90, Mama Chips frozen fries (1.5kg) for NIS 14.90, Hellmann's mayonnaise (real or light, 684-789g) for NIS 14.90, Elite "Until Midnight" biscuits (200g) for NIS 9.90, and Axe body spray for men (150ml) for NIS 7.90.
Additional discounted household items include Bedan fabric softener (960ml) for NIS 8.90, Palmolive dish soap (750ml) for NIS 6.90, Priniv 100% natural juice (2L) for NIS 15.90, and Lily Pure Clean toilet paper (18 rolls) for NIS 27.90. These special prices require a minimum purchase of NIS 99 from other store items, excluding the sale items themselves, and are limited to six units per customer per item.
This new promotion signifies a shift in Carrefour's promotional strategy following the conclusion of the "Basket of Israel" program. The latter, which ran for about six months and featured 112 discounted products in 55 stores, faced public criticism and operational constraints for Carrefour. A price comparison between Carrefour's "Special Deal" and Rami Levy's "Cheapest Basket of Israel" shows Carrefour offering lower prices on most tested items, with advantages ranging from 13% to 32%, although Rami Levy held a slight edge on some products like Hellmann's mayonnaise.
