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Nati Amsterdam Takes Helm at Microsoft Israel to Restore Government Cloud Relations
Nati Amsterdam, formerly a key figure in distributing Nvidia AI chips in Israel, has become CEO of Microsoft Israel. He faces the task of restoring Microsoft's strained relations with the Israeli government after losing a major cloud tender to Amazon and Google in 2021.
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What happened
- 01Nati Amsterdam moves from Nvidia GPU sales to lead Microsoft Israel amid public sector challenges.
- 02Microsoft lost the 2021 Israeli government cloud tender to Amazon and Google due to compliance issues.
- 03Government agencies are increasingly shifting from Microsoft to Amazon and Google cloud and software services.
- 04Amsterdam's strong ties with Nvidia CEO help secure critical AI hardware for Israeli clients.
- 05Microsoft aims to rejoin the Nimbus cloud tender in 2028 and capitalize on growing government cloud budgets.
- 06The Israeli government plans to increase cloud spending to $1 billion annually by 2031, offering Microsoft a major opportunity.
Despite setbacks, Microsoft aims to re-enter the government cloud market by 2028, leveraging new budgets and Amsterdam's industry connections.
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