Nati Amsterdam Appointed CEO of Microsoft Israel After Leading Nvidia's Local Operations

Microsoft has appointed Nati Amsterdam, formerly head of Nvidia's business operations in Israel, as the new CEO of Microsoft Israel. Amsterdam will assume the role in October and oversee the company's local business activities. Avi Yosha, who served as interim CEO following Alon Haimovitch's departure, will continue as Microsoft's Israel Chief Technology Officer.

Amsterdam brings nearly 30 years of senior leadership experience in Israel's tech sector, including a previous tenure as CEO of VMware Israel. He joined Microsoft from Nvidia, where he established and led the company's Israeli business since 2017. Amsterdam holds a bachelor's degree in business administration from Ruppin Academic Center and an MBA from Ben-Gurion University, and he served in the Israeli Air Force's communications and encryption unit.

The appointment follows a two-and-a-half-month period without a permanent CEO at Microsoft Israel. Haimovitch resigned at the end of May after four years in the role, amid controversy surrounding Microsoft's involvement with Israel's Unit 8200 intelligence unit. This issue peaked in September 2025 after a British Guardian investigation revealed Unit 8200's extensive use of Microsoft's Azure cloud services for surveillance and data processing. Subsequently, Microsoft blocked Unit 8200's access to certain cloud storage and AI services following an urgent external review.