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Nati Amsterdam Takes Helm at Microsoft Israel to Restore Government Cloud Relations

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דווח לראשונה בGlobes · Aug 17, 2026

מה קרה

Nati Amsterdam, formerly a key figure in distributing Nvidia AI chips in Israel, has become CEO of Microsoft Israel. He faces the task of restoring Microsoft's strained relations with the Israeli government after losing a major cloud tender to Amazon and Google in 2021. Despite setbacks, Microsoft aims to re-enter the government cloud market by 2028, leveraging new budgets and Amsterdam's industry connections.

01Nati Amsterdam moves from Nvidia GPU sales to lead Microsoft Israel amid public sector challenges.
02Microsoft lost the 2021 Israeli government cloud tender to Amazon and Google due to compliance issues.
03Government agencies are increasingly shifting from Microsoft to Amazon and Google cloud and software services.
04Amsterdam's strong ties with Nvidia CEO help secure critical AI hardware for Israeli clients.
05Microsoft aims to rejoin the Nimbus cloud tender in 2028 and capitalize on growing government cloud budgets.
06The Israeli government plans to increase cloud spending to $1 billion annually by 2031, offering Microsoft a major opportunity.

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