Full coverage· Economy· Updated
Jack Kuba Launches Winter Collection With $220,000 Campaign
Israeli lingerie chain Jack Kuba has launched its winter collection, featuring items designed to be worn as outerwear, with an investment of approximately 850,000 shekels in a new marketing campaign. The collection includes bras starting at 249 shekels and underwear from 50 shekels.
2 newsrooms · 1 language · since
Plus
What happened
- 01Jack Kuba is investing 850,000 shekels in a winter lingerie campaign.
- 02The new collection blurs the lines between lingerie and outerwear.
- 03Bras in the collection start at 249 shekels, underwear at 50 shekels.
- 04The campaign will run on TV, digital, and social media.
The campaign will be featured on television, digital media, and social networks.
The coverage
2 newsrooms on this story
Who covered it
- LeftNone
- Centre1
- RightNone
- HarediNone
- ArabNone
- Other1
How it broke
See which of the 2 newsrooms broke it, and who waited
