Jack Kuba Launches New Winter Collection With $220,000 Campaign
Translated & summarized from Ice by baba
Lingerie brand JACK KUBA is launching its 2027 winter collection with a new advertising campaign costing approximately 850,000 shekels. The campaign highlights lingerie as a fashion item, featuring a collection that blends style, femininity, and comfort. The brand, which has 37 stores, is managed by the Kuba family and has evolved from importing luxury brands to operating its own retail chain.
The story in 6 lines · by baba
- JACK KUBA is investing 850,000 shekels in a new campaign for its 2027 winter lingerie collection.
- The campaign aims to elevate lingerie's status as an integral part of the fashion world.
- The new collection focuses on combining fashion, femininity, and everyday comfort.
- Karin Danieli, the product manager, described the collection's emphasis on delicate lace and flattering cuts.
- The campaign will be broadcast on major Israeli TV channels and digital platforms.
- JACK KUBA operates 37 boutique stores across Israel and is managed by the Kuba family.
The lingerie brand JACK KUBA is launching a new advertising campaign to coincide with the release of its 2027 winter collection. The campaign, with an investment of approximately 850,000 shekels (about $220,000), aims to position lingerie as an integral part of the fashion world. The new collection features bras and underwear that blend fashion, femininity, and comfort.
"The new winter collection brings a contemporary approach to lingerie, emphasizing items that combine a meticulous look, femininity, and everyday comfort. Delicate lace, transparent elements, and flattering cuts create an elegant collection with presence, without compromising a light and natural feel," stated Karin Danieli, the product manager for JACK KUBA.
The campaign will air on Israeli television channels Keshet 12, Reshet 13, Kan 11, and Channel 9, in addition to digital and social media activities. Prices for items in the new collection start at 30 shekels.
The company was officially established in the early 1980s, but its family roots in the textile and lingerie industry date back further. Initially, the company operated primarily as an importer and wholesale distributor of European luxury brands to boutique stores and department stores in Israel. Over time, the company identified a gap in the local market for a personalized luxury lingerie shopping experience and decided to establish its own nationwide retail boutique chain. The company's management is led by members of the Kuba family, including Jack Kuba, Geni Kuba, and Perla Zeibert Kuba, who are directly involved in selecting collections at trade shows in Paris, Milan, and New York.
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