MaarivEconomy11:26

Jack Kuba Launches Winter Collection With $220,000 Campaign

Translated & summarized from Maariv by baba

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Hebrew · 2 newsrooms covering

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Israeli lingerie chain Jack Kuba has launched its winter collection, featuring items designed to be worn as outerwear, with an investment of approximately 850,000 shekels in a new marketing campaign. The collection includes bras starting at 249 shekels and underwear from 50 shekels. The campaign will be featured on television, digital media, and social networks.

The story in 4 lines · by baba

Jack Kuba is investing 850,000 shekels in a winter lingerie campaign.
The new collection blurs the lines between lingerie and outerwear.
Bras in the collection start at 249 shekels, underwear at 50 shekels.
The campaign will run on TV, digital, and social media.

Jack Kuba Launches Winter Collection With $220,000 Campaign — Editorial illustration generated by baba News, not a photograph of the event.

Israeli lingerie chain Jack Kuba is launching its winter collection with a significant marketing push, investing approximately 850,000 shekels (about $220,000) in a new campaign. The collection features bras and underwear with delicate lace, transparent elements, and flattering cuts, aiming to blur the lines between lingerie and outerwear.

This trend, where items like lace bras are visible under blazers or worn as standalone tops, has been prominent in fashion for several seasons, with major fashion houses embracing it. Jack Kuba seeks to align with this trend by presenting its lingerie as an integral part of an outfit, not just an undergarment.

"One of the most prominent trends in fashion today is the blurring of lines between lingerie and clothing items that can be incorporated into the look itself," stated Karin Danieli, the chain's product manager. She added that the collection is designed for both a sophisticated appearance and comfortable everyday wear.

The new collection's prices start at 249 shekels for bras and 50 shekels for underwear. Tights begin at 30 shekels, while satin items and loungewear are priced from 200 shekels. The campaign will be broadcast on television channels and will also run on digital platforms and social media.