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Pollster Celebrates Accuracy, Defends Independent Findings
Tzuriel Sharon, CEO of Direct Polls, celebrated his company's accurate election exit poll, broadcast on i24NEWS, which differed from other media outlets. He asserted that his firm is Israel's most accurate, attributing the success to rigorous methodology and technological investment despite facing criticism.
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What happened
- 01Direct Polls CEO Tzuriel Sharon claims his firm is Israel's most accurate pollster after election night.
- 02The company's exit poll on i24NEWS differed significantly from other media forecasts.
- 03Sharon stated his team withstood criticism and pressure, refusing to alter data.
- 04He highlighted the importance of professional independence in polling.
- 05Direct Polls invested heavily in technology to improve its research methods.
Sharon emphasized the importance of professional independence in polling, stating that pollsters must present data as it is, even when it is unconventional or draws scrutiny. The firm plans to continue its work with modesty, seriousness, and professionalism.
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