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Two Young Women Launch Successful Protein Ice Cream Brand in Israel
Hadar Cohen and Noa Ram, both 23, have established Pro Cream, a protein ice cream brand now sold in over 1,000 Israeli stores. The entrepreneurs abandoned university plans to launch the business, which faced numerous challenges including financial losses and production issues.
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What happened
- 01Hadar Cohen and Noa Ram launched Pro Cream, a protein ice cream brand, now in over 1,000 Israeli stores.
- 02The entrepreneurs abandoned university studies to pursue the business, which started in a home kitchen.
- 03Pro Cream achieved approximately 1 million shekels in revenue over the past year.
- 04The founders overcame significant challenges, including a 100,000 shekel loss on defective packaging.
- 05They partnered with Italek to produce their signature ice cream with 17 grams of protein.
- 06Cohen and Ram manage all business operations and have reinvested profits, recently starting to draw salaries.
Pro Cream has generated about 1 million shekels in revenue in the past year, with the founders managing all operations and reinvesting profits. They have rejected acquisition offers and plan to expand the brand.
Ynetnews publishes in English. The key points are summarized above. Read Ynetnews’s full report from the link below.
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