Celebrities Launch New Products From Ice Cream to Coffee
Translated & summarized from Makor Rishon by baba
New products are hitting Israeli shelves, including a strawberry protein ice cream from basketball player Dani Avida and a new black coffee brand, "Jerusalem Coffee," co-founded by singer Idan Amidi. Other launches include specialized pizzas, sauces, coffee capsules, vitamin-enriched gum, and new beer. These introductions cater to diverse consumer preferences, from health-conscious options to seasonal flavors and traditional beverages.
The story in 6 lines · by baba
- Dani Avida launched a new strawberry protein ice cream flavor under his "Turbo" brand.
- Idan Amidi partnered with Aroma Israel to launch a new black coffee brand, "Jerusalem Coffee."
- Tnuva's "Mama Mia" pizza line now offers spelt flour and gluten-free Margherita options.
- Master Chef introduced a new squeezable hamburger sauce for home use.
- Starbucks released pumpkin spice and toffee nut flavored coffee capsules in Israel.
- Benediktiner Hell, a Bavarian lager, is now available in Israel.
The Israeli market is seeing a wave of new products, many featuring well-known Israeli personalities. Basketball player Dani Avida is expanding his "Turbo" protein ice cream brand with a new strawberry cream flavor. Developed over a year, the ice cream aims to mimic the texture and taste of classic ice cream while offering high protein content without a typical protein aftertaste. Each 250ml container has 18% strawberries and 18 grams of protein, with 240 calories and no red warning labels for sugar or saturated fat. The new flavor will initially be available exclusively through Avida's dedicated "Turbo" brand store on the "Wolt" delivery platform, with wider distribution planned for later.
Singer and songwriter Idan Amidi, a Jerusalem native, is partnering with Aroma Israel in a NIS 20 million investment to launch a new black coffee brand called "Jerusalem Coffee." Amidi was involved in the entire development process, from selecting the coffee blend to branding and packaging. This move positions Aroma directly against established black coffee brands in Israel.
Additionally, Tnuva's "Mama Mia" pizza line is introducing two new Margherita pizza versions: one made with 100% spelt flour dough, and another gluten-free option suitable for celiacs. Master Chef is launching a new squeezable hamburger sauce designed to replicate a restaurant-style taste. Elite Turkish Coffee is releasing a limited edition "Origins Series" featuring coffee beans from Brazil and Guatemala, offering distinct flavor profiles based on their growing regions. Starbucks is introducing pumpkin spice and toffee nut flavored coffee capsules for home use, marking the first time these seasonal flavors are available in capsule form in Israel. Mast, a chewing gum brand, is launching "Mast Plus," sugar-free gum enriched with vitamins B6, B12, and C in cherry and citrus flavors, though specific vitamin amounts per serving were not disclosed. SodaStream has updated its flavor collection with new packaging aligned with PepsiCo's global design language and a new pouring mechanism. Elite Coffee is bringing back its long coffee capsules in a limited edition, specifically formulated for Americano and long coffee preparations. Finally, Benediktiner Hell, a traditional Bavarian-style lager, is now available in Israel, boasting a clear golden color and notes of malt and fresh bread.
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