Two Young Women Launch Successful Protein Ice Cream Brand in Israel
Summarized from Ynetnews by baba
Hadar Cohen and Noa Ram, both 23, have established Pro Cream, a protein ice cream brand now sold in over 1,000 Israeli stores. The entrepreneurs abandoned university plans to launch the business, which faced numerous challenges including financial losses and production issues. Pro Cream has generated about 1 million shekels in revenue in the past year, with the founders managing all operations and reinvesting profits. They have rejected acquisition offers and plan to expand the brand.
The story in 6 lines · by baba
- Hadar Cohen and Noa Ram launched Pro Cream, a protein ice cream brand, now in over 1,000 Israeli stores.
- The entrepreneurs abandoned university studies to pursue the business, which started in a home kitchen.
- Pro Cream achieved approximately 1 million shekels in revenue over the past year.
- The founders overcame significant challenges, including a 100,000 shekel loss on defective packaging.
- They partnered with Italek to produce their signature ice cream with 17 grams of protein.
- Cohen and Ram manage all business operations and have reinvested profits, recently starting to draw salaries.
Ynetnews publishes in English. The key points are summarized above. Read Ynetnews’s full report from the link at the top of the page.
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