New LEGO Store Opens in Petah Tikva, Israel

The new store will feature the widest selection of LEGO products in Israel, including exclusive sets, 3D models, interactive displays, and personalized building experiences such as "Build a Minifigure" and "Pick a Brick." To celebrate the opening, new members of the LEGO VIP CLUB will receive special benefits and a complimentary gift with purchases made on the opening day.

Tor Group, founded and chaired by Eran Thor, began its Israeli expansion in 2022 and has seen high demand for LEGO products across its existing branches. The opening of the Petah Tikva store is also linked to the memory of Sgt. Major Netta Baram, a fallen soldier and passionate LEGO collector who died on October 7th, whose family continues to honor his legacy by building LEGO in his memory.