Lego Opens 11th Israeli Store in Petah Tikva
Translated & summarized from Kipa by baba
Lego is opening its 11th official store in Israel on October 15 at the Ofer the Great Mall in Petah Tikva. The 200-square-meter store will offer a wide range of Lego sets, interactive displays, and customization options. A special opening event will include VIP club benefits and a gift with purchase. The expansion aims to enhance the shopping experience for Lego fans in the region.
The story in 6 lines · by baba
- Lego is opening its 11th official store in Israel on October 15 in Petah Tikva.
- The new 200-square-meter store will be located at the Ofer the Great Mall.
- The store will feature exclusive sets, interactive displays, and customization options.
- An opening event will offer VIP club benefits and a limited-time gift with purchase.
- TOR GROUP operates the Lego stores in Israel and is expanding its reach.
- The new store is expected to enhance the shopping experience for families and Lego fans.
Lego is expanding its retail presence in Israel with the opening of its 11th official store on Thursday, October 15. The new location will be situated in the Ofer the Great Mall in Petah Tikva, a city in central Israel. This expansion brings the total number of Lego stores in the country to eleven, joining existing branches in Eilat, Glilot, Rishon Lezion, Tel Aviv, and Beersheba.
The new Petah Tikva store will span approximately 200 square meters and feature a wide selection of building sets, including exclusive items. It will also include interactive display areas and 3D Lego models. Visitors will have the opportunity to engage in play experiences and customization options, such as the "Build a Minifigure" station for creating personalized Lego characters and "Pick a Brick" for selecting individual Lego pieces.
To celebrate the opening, a special event will be held for Lego enthusiasts of all ages. Attendees can join the LEGO VIP CLUB to receive exclusive benefits, access special sets, and get a gift with purchase, available only on opening day. Eran Thor, founder and chairman of TOR GROUP, the company operating the stores, expressed excitement about bringing the Lego Store experience to Petah Tikva and the surrounding Ono Valley region. Naomi Siman-Tov, CEO of Ofer the Great Mall, welcomed the brand to the mall, anticipating it will enhance the shopping and entertainment experience for families and Lego fans.
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