Largest LEGO Store in Israel Opens in Petah Tikva
Translated & summarized from Ice by baba
The largest official LEGO store in Israel has opened at the Ofer the Big Mall in Petah Tikva, featuring exclusive products and interactive experiences. The store's opening on October 15th is accompanied by special offers for VIP club members. The event also highlights the legacy of Sgt. Major Netta Baram, a fallen soldier who was a passionate LEGO collector and whose family continues to honor his last wish to build LEGO in his memory.
The story in 6 lines · by baba
- The 11th and largest official LEGO store in Israel opened on October 15th in Petah Tikva.
- The new 200-square-meter store offers the widest variety of LEGO products in Israel.
- Special benefits and a gift await new LEGO VIP CLUB members on opening day.
- Tor Group's founder, Eran Thor, highlighted the excitement of Israeli LEGO fans.
- The store's opening is linked to the memory of Sgt. Major Netta Baram, who died on October 7th.
- LEGO products are sold nationwide through 10 official stores and other retailers.
Tor Group has announced the grand opening of the 11th and largest official LEGO store in Israel, located at the Ofer the Big Mall in Petah Tikva. The new store, set to open on Thursday, October 15th, spans approximately 200 square meters and will feature the widest selection of LEGO products available in the country. It will include exclusive sets, 3D LEGO models, interactive displays, and personalized building experiences like "Build a Minifigure" and "Pick a Brick."
To celebrate the opening, new members of the LEGO VIP CLUB will receive special benefits and a complimentary gift with purchases made on the opening day. Eran Thor, founder and chairman of Tor Group, expressed excitement about the enthusiastic response from Israeli LEGO fans, noting the significant turnout for each new store opening. He stated that the new store aims to be a hub for creativity and imagination for residents of Petah Tikva and the surrounding Ono Valley region.
Naomi Siman-Tov, CEO of Ofer the Big Mall, added that the mall is committed to bringing popular global brands and that the LEGO store's arrival reflects their dedication to innovation and retail excellence. The LEGO Store Israel currently operates 10 branches, including 9 certified stores and one pop-up location, with existing stores in Tel Aviv, Givatayim, Rishon Lezion, Herzliya, Ashdod, Kiryat Ata, Eilat, and Beer Sheva. LEGO products are also available at approximately 90 Shufersal locations and various toy and electronics retailers nationwide.
The article also draws a poignant connection to Sgt. Major Netta Baram, who fell on October 7th. Three years after his death, his family and friends continue to honor his last wish to "keep collecting and building LEGO for me." The opening of the new store is presented as an opportunity for locals to engage with the hobby that was so meaningful to Baram, a dedicated LEGO collector and commander of a balloon observation team who died defending the Nachal Oz outpost. His final message to his family, sent during the attack, expressed his love and his wish for them to continue building LEGO in his memory.
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