Full coverage· Economy· Updated
Supermarket Chain Slashes iPhone Prices, Igniting Fierce Competition
Supermarket chain Makhsaney Hashuk is launching a competitive sale on the new iPhone 18 Pro and Pro Max models, offering them at significantly reduced prices starting October 11th.
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What happened
- 01Makhsaney Hashuk supermarket chain is selling the new iPhone 18 Pro for 3,690 shekels.
- 02The iPhone 18 Pro Max will be available for 4,299 shekels at Makhsaney Hashuk.
- 03The special offer is limited to the Ha'Sefen branch in Eilat.
- 04A minimum purchase of 99 shekels is required to qualify for the iPhone deals.
- 05Makhsaney Hashuk's prices are lower than those offered by competitor Osher Ad.
- 06Other chains like Yohananof and Victory are also participating in the iPhone price competition.
The promotion, available at their Eilat branch with a minimum purchase requirement, undercuts rival offers from chains like Osher Ad, Yohananof, and Victory. These deals are intensifying the price war for the latest iPhones in Israel, with devices sold via parallel import.
The coverage
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