Supermarket Chain Slashes iPhone Prices, Igniting Fierce Competition
Translated & summarized from Kipa by baba
Supermarket chain Makhsaney Hashuk is launching a competitive sale on the new iPhone 18 Pro and Pro Max models, offering them at significantly reduced prices starting October 11th. The promotion, available at their Eilat branch with a minimum purchase requirement, undercuts rival offers from chains like Osher Ad, Yohananof, and Victory. These deals are intensifying the price war for the latest iPhones in Israel, with devices sold via parallel import.
The story in 6 lines · by baba
- Makhsaney Hashuk supermarket chain is selling the new iPhone 18 Pro for 3,690 shekels.
- The iPhone 18 Pro Max will be available for 4,299 shekels at Makhsaney Hashuk.
- The special offer is limited to the Ha'Sefen branch in Eilat.
- A minimum purchase of 99 shekels is required to qualify for the iPhone deals.
- Makhsaney Hashuk's prices are lower than those offered by competitor Osher Ad.
- Other chains like Yohananof and Victory are also participating in the iPhone price competition.
The competition for the new iPhone 18 Pro and Pro Max models in Israel has intensified, with the supermarket chain "Makhsaney Hashuk" announcing a significant price reduction. Starting Sunday, October 11th, the "Ha'Sefen" branch in Eilat will offer the iPhone 18 Pro (256GB) for 3,690 shekels and the iPhone 18 Pro Max (256GB) for 4,299 shekels. This offer is contingent on a minimum purchase of 99 shekels worth of other products at the Eilat store.
The devices will be sold through parallel import, featuring Hebrew support and eSIM technology, and will come with a one-year warranty from DCS laboratories. While the promotion is currently limited to the Eilat branch, Makhsaney Hashuk operates approximately 70 stores nationwide.
This move by Makhsaney Hashuk follows a similar competitive offer from "Osher Ad," which is selling the iPhone 18 Pro (256GB) for 3,999 shekels, also via parallel import. Makhsaney Hashuk's price is 309 shekels lower than Osher Ad's, whose stock is available in four branches: Rishon LeZion, Kiryat Ono, Petah Tikva, and Haifa.
Other major supermarket chains, including Yohananof and Victory, are also offering the new iPhone models at competitive prices. Yohananof is selling the Pro model for 4,250 shekels, limiting customers to one device, while Victory has begun pre-sales of the Pro Max for 5,199 shekels, requiring a purchase of over 100 shekels in their products.
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