Mahansei Hashuk Joins iPhone 18 Price War in Eilat
Translated & summarized from Ice by baba
The Mahansei Hashuk supermarket chain has launched discounted prices for the iPhone 18 Pro and Pro Max models at its Eilat branch, intensifying competition in Israel. The offer, starting October 11, requires an additional 99 shekel purchase and is limited to the Eilat store. These prices are significantly lower than those recently offered by competitors like Osher Ad and Victory, with Mahansei Hashuk aiming to provide an attractive alternative for consumers.
The story in 6 lines · by baba
- Mahansei Hashuk is offering discounted iPhone 18 Pro and Pro Max models in Eilat starting October 11.
- The iPhone 18 Pro (256GB) is priced at 3,690 shekels, and the Pro Max (256GB) at 4,299 shekels.
- The discounted prices require an additional purchase of 99 shekels at the Eilat branch.
- These prices are lower than recent offers from competitors Osher Ad and Victory.
- The phones are parallel imports with eSIM support and a one-year warranty.
- The promotion is currently limited to the "Ha'Sefen" branch in Eilat.
The competition for lower prices on the iPhone 18 series in Israel has intensified, with the Mahansei Hashuk supermarket chain now entering the fray with a new offer in Eilat. Starting Sunday, October 11, the chain will sell the iPhone 18 Pro and iPhone 18 Pro Max at reduced prices exclusively at its "Ha'Sefen" branch in Eilat. The iPhone 18 Pro (256GB) will be priced at 3,690 shekels, and the iPhone 18 Pro Max (256GB) at 4,299 shekels. These prices are reportedly lower than those offered by other supermarket chains for the same models. However, the offer requires an additional purchase of 99 shekels at the Eilat branch to qualify for the discounted phone price. The devices are parallel imports, support Hebrew, and feature eSIM technology only, with a one-year warranty from DCS Laboratories. The iPhone 18 Pro price is 309 shekels less than a recent offer from Osher Ad, which sold the same model for 3,999 shekels in four branches. The iPhone 18 Pro Max price from Mahansei Hashuk is 900 shekels lower than a pre-sale price of 5,199 shekels offered by Victory, which was conditional on purchasing over 100 shekels worth of other products. Other retailers like Yohananof and Rami Levy Stock have also joined the competition with discounted iPhone 18 models. Mahansei Hashuk stated that this Eilat-specific promotion aims to provide an attractive alternative for consumers seeking the new Pro models at a lower price, with potential for wider rollout in the future. Mahansei Hashuk operates about 70 branches nationwide and an online store, founded in 1996.
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