Supermarkets Compete on iPhone Prices in Israel
Translated & summarized from Israel Hayom by baba
Israeli supermarkets are lowering iPhone prices, with Mahsanei Hashuk offering the iPhone 18 Pro for 3,690 shekels and the Pro Max for 4,299 shekels at its Eilat branch starting October 11th. These deals, available through parallel import, are part of a growing price war among grocery chains. Other retailers like Osher Ad, Yohananof, and Victory are also competing with their own iPhone promotions, some requiring additional purchases or limiting quantities.
The story in 5 lines · by baba
- Mahsanei Hashuk will sell the iPhone 18 Pro for 3,690 shekels and Pro Max for 4,299 shekels in Eilat starting October 11th.
- The competitive pricing is driven by supermarket chains in Israel lowering iPhone costs.
- These iPhones are offered through parallel import and require a minimum purchase at the store.
- Osher Ad previously offered the iPhone 18 Pro for 3,999 shekels, with stock in four branches.
- Yohananof and Victory are also participating with their own iPhone promotions and conditions.
Supermarket chains in Israel are engaged in a price war over the latest iPhone models, with the competition now extending to the southern city of Eilat. On Sunday, October 11th, Mahsanei Hashuk will offer the iPhone 18 Pro for 3,690 shekels and the iPhone 18 Pro Max for 4,299 shekels. This promotion is exclusive to their Sapan branch in Eilat and requires a minimum purchase of 99 shekels at the store. The devices will be sold through parallel import, featuring 256GB of storage, Hebrew support, eSIM technology, and a one-year warranty from DCS labs. Mahsanei Hashuk, owned by the Neeman and Cohen families and operating 70 branches nationwide, is focusing this offer on its Eilat location.
This new offer follows a report from Wednesday that Osher Ad was selling the iPhone 18 Pro (256GB) for 3,999 shekels, also via parallel import. Mahsanei Hashuk's price is 309 shekels lower, but necessitates travel to Eilat and an additional purchase. Osher Ad's stock was reported to be available in four branches: Rishon LeZion, Kiryat Ono, Petah Tikva, and Haifa.
Other supermarket chains are also participating in the price competition. Yohananof is selling the Pro model for 4,250 shekels, limited to one device per customer. Victory has begun pre-sales of the Pro Max model for 5,199 shekels, conditional on purchasing over 100 shekels worth of their products. The Pro Max price at Mahsanei Hashuk is 900 shekels less than Victory's offer.
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