Sign in to baba News

One account across the web, iPhone and Android — your subscription follows it.

or use an email code

By continuing you agree to the terms and privacy policy.

Welcome — one more step

News Plus opens the cross-newsroom layer — who covered a story, who didn’t, and how each one worded it.

  • Ask Duki without the monthly limit — answers from the coverage, with sources
  • Save articles, synced between the web and the app
  • Every Not Everywhere story, no daily limit
  • How each newsroom worded the same event
  • Filing timeline and coverage breakdown
  • The whole archive, searchable
  • Unlimited newsroom, topic and people follows
  • The daily brief by email, in English or Hebrew

Eligible new subscribers get 7 days free, then $34.99 each year. Renews automatically until cancelled. Cancel any time in your account. Subscription terms.

Your subscription also unlocks the app.

Download on theApp StoreGet it onGoogle Play

Search stories

Type at least two characters. Results come from every newsroom baba reads.

↑↓ to move · ↵ to open · esc to close

Live Terminal
World · Full coverage

Adidas Apologizes After Boycott Calls Over IDF Veteran's Campaign

How 7 Israeli newsrooms (in English, Hebrew, fr, Arabic) covered this story — translated into English and compared side by side.

83% center
Center 5Right 1Unrated 1

By Itay Yaacov

First reported by Israel National News · 1 day ago

What happened

Adidas apologized for "offense" caused by an Israeli campaign featuring wounded IDF veteran Shalev Biton, after boycott calls from pro-Palestinian activists. The company stated the campaign was not intended to cause offense and that the Single Shoe service is a global accessibility initiative.

  • 01Adidas apologized for a campaign featuring IDF veteran Shalev Biton after boycott calls.
  • 02Activists accused Adidas of featuring a soldier wounded in the current Gaza war.
  • 03Biton lost his leg in 2021, not during the ongoing conflict.
  • 04The campaign promoted Adidas' Single Shoe service for accessibility.
  • 05Adidas stated the service is a global initiative, not specific to Israeli soldiers.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
People
OrganizationsAdidas, IDF
PlacesIsrael, Gaza, Middle East, Europe, Asia, UAE, Palestine, Lebanon

Full coverage · 7 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

YnetnewsCenter · English22 hours ago
Adidas Apologizes After Boycott Calls Over IDF Veteran's Campaign
YnetCenter · Hebrew22 hours ago
Adidas Apologizes After IDF Veteran's Campaign Sparks Global Outcry
IceUnrated · Hebrew24 hours ago
Adidas Apologizes Amid Global Backlash Over Israeli Soldier's Campaign Role
i24NEWS EnglishCenter · English1 day ago
Adidas Apologizes for Ad Featuring Amputee Former Israeli Soldier
i24NEWS FrenchCenter · fr1 day ago
Adidas Apologizes for Ad Featuring Amputee Israeli Soldier Amid Boycott Calls
MakanCenter · Arabic1 day ago
Adidas Apologizes for Campaign Featuring Israeli Amputee Soldier
Israel National NewsRight · English1 day ago
Adidas Apologizes for Israeli Ad Featuring Amputee Soldier Amid Backlash

Related stories

Adidas Apologizes for Israeli Campaign Amid Boycott Calls1 day agoAdidas Faces Boycott Calls Over Israeli Veteran's Role in Ad Campaign4 days agoAdidas Faces Boycott Calls Over Ex-IDF Soldier's Feature in Single Shoe Campaign3 days agoJewish Groups Call for Boycott of Alo Yoga Over Bella Hadid Partnership Amid ControversyAug 5, 2026Israeli Fashion Brand Launches AI Campaign Highlighting West Bank Violence and Military RoleJul 27, 2026IDF Soldier Faces Disciplinary Action After Associating with Controversial Antisemitic Influencer in IsraelJul 13, 2026