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Full coverage· Security· Updated

Adidas Apologizes After Ex-IDF Soldier's Ad Sparks Global Backlash

Adidas apologized after a marketing campaign in Israel featuring a former IDF soldier who lost a leg sparked international criticism and boycott calls from pro-Palestinian activists. The company clarified the campaign was regional and not intended to offend.

6 newsrooms · 5 languages · since

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What happened

  1. 01Adidas apologized for an Israeli ad featuring an ex-IDF soldier with a prosthetic leg.
  2. 02The campaign promoted a program for amputees and was criticized by pro-Palestinian activists.
  3. 03Activists called for a global boycott, joined by actor Javier Bardem.
  4. 04Adidas stated the campaign was regional and not meant to offend.
  5. 05The soldier was injured in 2021, not the current conflict, contrary to some claims.
  6. 06The company will continue its 'Single Shoe' program.
Translated and summarized by baba from Cursorinfo, the latest report. Read Cursorinfo’s original

The coverage

6 newsrooms on this story

Who covered it

  • LeftNone
  • Centre2
  • Right1
  • HarediNone
  • Arab1
  • Other2

How it broke

See which of the 6 newsrooms broke it, and who waited