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Adidas Apologizes for Ad Featuring Amputee Former Israeli Soldier
Summarized from i24NEWS English by baba
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Adidas apologized for an advertising campaign in Israel featuring a former Israeli soldier who lost a leg, which sparked criticism from pro-Palestinian activists. The campaign promoted a service for amputees to buy single shoes.
The story in 5 lines · by baba
- Adidas apologized for an Israeli ad campaign featuring an amputee former soldier.
- The campaign promoted a "Single Shoe" service for amputees.
- Pro-Palestinian activists criticized the ad, comparing the soldier's injury to Palestinian experiences.
- Actor Javier Bardem called for a boycott of Adidas.
- Adidas stated the campaign was a local initiative and not intended to offend.
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