Israel National NewsCulture
Adidas Apologizes for Israeli Ad Featuring Amputee Soldier Amid Backlash
Summarized from Israel National News by baba
RightNeutral tone
Plus
Adidas apologized for an Israeli advertising campaign featuring a former IDF soldier with a prosthetic leg after pro-Palestinian activists criticized the company for featuring an Israeli soldier. The campaign promoted a service allowing customers with limb differences to buy single shoes.
The story in 5 lines · by baba
- Adidas apologized for an Israeli ad campaign featuring a former IDF soldier.
- The campaign promoted a service for customers with limb differences.
- Pro-Palestinian activists criticized the inclusion of an Israeli soldier.
- Boycott calls were made by activists and actor Javier Bardem.
- Adidas stated the campaign was a local initiative and not intended to offend.
Israel National News publishes in English. The key points are summarized above. Read Israel National News’s full report from the link at the top of the page.
Mentioned
