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Adidas Apologizes After Boycott Calls Over IDF Veteran's Campaign
Summarized from Ynetnews by baba
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Adidas apologized for "offense" caused by an Israeli campaign featuring wounded IDF veteran Shalev Biton, after boycott calls from pro-Palestinian activists. The company stated the campaign was not intended to cause offense and that the Single Shoe service is a global accessibility initiative.
The story in 5 lines · by baba
- Adidas apologized for a campaign featuring IDF veteran Shalev Biton after boycott calls.
- Activists accused Adidas of featuring a soldier wounded in the current Gaza war.
- Biton lost his leg in 2021, not during the ongoing conflict.
- The campaign promoted Adidas' Single Shoe service for accessibility.
- Adidas stated the service is a global initiative, not specific to Israeli soldiers.
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