Partner Telecom and Singer Static Part Ways After Five Years
Translated & summarized from Srugim by baba
Singer Static and the telecommunications company Partner have ended their five-year brand ambassadorship. Partner seeks to refresh its advertising, while Static reportedly wants to pursue new directions. The split follows a highly successful recent campaign based on Static's song "Habibi Albi." The company thanked Static for his contributions and professionalism.
The story in 5 lines · by baba
- Singer Static and Partner telecom have ended their five-year brand ambassadorship.
- Partner aims to refresh its advertising with new ambassadors.
- Static reportedly seeks to explore new creative directions.
- The separation follows a successful recent campaign based on Static's song.
- Partner confirmed the split and thanked Static for his professionalism.
Israeli singer Static and the telecommunications company Partner are ending their five-year collaboration, according to a report by MAKO Celebrity. Static, whose real name is not mentioned, has been one of the most recognizable faces associated with Partner, serving as its brand ambassador. The company stated that the decision to part ways comes as they aim to refresh their advertising approach and will now seek new male or female ambassadors to replace Static.
Sources close to the singer indicate that he also wishes to explore new creative directions. This separation follows the significant success of their most recent advertising campaign, which was based on Static's song "Habibi Albi." The advertisement achieved the top spot in both memorable and favorite ad rankings just last month.
Throughout their partnership, Static was featured in numerous campaigns, becoming an integral part of Partner's advertising identity. Both parties have now decided to move forward separately.
Partner confirmed the split, issuing a statement: "Static is the face of Partner and an integral part of our brand, and after five shared years, the time has come to refresh the advertising line." The company expressed gratitude to the singer for their time together and his professionalism, adding, "We are sure we will miss him!" It remains unknown who will succeed Static as Partner's brand ambassador or if he will soon appear in campaigns for a different company.
