Rapper Static Parts Ways With Partner Telecom After Five-Year Campaign Stint
Translated & summarized from Hamal by baba
Rapper Static is ending his five-year role as the face of Partner Communications' advertising campaigns. The company announced Sunday that the partnership has concluded, citing a need to refresh their advertising strategy. A recent campaign for their fiber optic service, featuring Static and a wordplay on the Houthis, was launched just last month. The partnership's end marks a significant shift after years of collaboration.
The story in 5 lines · by baba
- Rapper Static concluded a five-year advertising partnership with Partner Communications on Sunday.
- Partner Communications announced the decision to end the collaboration, citing a need for fresh advertising.
- Static was the lead figure in Partner's commercial campaigns for the past five years.
- A recent fiber optic service campaign starring Static included a wordplay on the Houthis.
- The campaign featured a new version of Static's hit song "Habibi El Ebi."
Rapper and "The Voice" judge Static is ending his five-year partnership with Partner Communications, the company announced Sunday. Static has been the face of Partner's commercial campaigns for half a decade, with his involvement becoming strongly identified with the brand. Partner stated that after five years of successful collaboration, both sides decided to conclude their partnership. The company indicated that it was time to refresh its advertising approach. Just last month, a new campaign for Partner's fiber optic service, starring Static, was launched. The advertisement featured a wordplay referencing the Houthis from Yemen, with the slogan "There are threads, there are Houthis, and there is Fiber Direct Partner." The campaign included a new arrangement of Static's hit song "Habibi El Ebi," originally performed with Ben El and Nasrin Kadri.
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