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IceCulture

Static Parts Ways With Partner Telecom After Five-Year Campaign Stint

Translated & summarized from Ice by baba

BusinessNeutral tone

Hebrew · 1 newsroom

Israeli rapper Static, also known as Liraz Russo, has ended his five-year advertising partnership with Partner telecom. The company stated the decision was mutual, aimed at refreshing their advertising strategy. Static had been the official spokesperson since late 2021, with previous campaign involvement. Partner thanked him for his contributions to their memorable campaigns.

The story in 5 lines · by baba

  • Static, real name Liraz Russo, ends five-year partnership with Partner telecom.
  • Partner telecom seeks to refresh its advertising approach with the split.
  • Static served as the official spokesperson since late 2021.
  • Their joint campaigns were known for being musical and joyful.
  • Partner thanked Static for his professionalism and contributions to the brand.

Israeli rapper and creator Static, whose real name is Liraz Russo, has concluded a five-year partnership with the telecommunications company Partner. The decision to end the collaboration was mutual, with both parties agreeing it was time for a change. Partner stated that they decided it was time to refresh the company's advertising approach. Static has served as the official spokesperson for Partner since late 2021, and prior to that, he participated in various campaigns for the company. The campaigns featuring Static were known for their musical and joyful nature, frequently topping charts for memorable and beloved advertisements. Partner expressed gratitude for Static's professionalism, partnership, and contributions, acknowledging his talent, energy, and colorful presence as integral to their brand's identity. They anticipate missing him and his creative input.

IceOther · Tel Aviv

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