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IceEconomy

Dan Deal Supermarket Chain Opens New Branch in Kiryat Gat

Translated & summarized from Ice by baba

BusinessNeutral tone

Hebrew · 2 newsrooms covering

The Dan Deal supermarket chain, part of Shufersal, has opened its 13th branch in Kiryat Gat, Israel, as part of its national expansion. The new store offers thousands of affordable non-food items and features aggressive opening promotions, including 40% off LEGO products and a 43-inch smart TV for NIS 499. This move increases competition in the southern region and strengthens Shufersal's presence in the discount market.

The story in 5 lines · by baba

  • Dan Deal, a Shufersal chain, opened its 13th branch in Kiryat Gat, Israel.
  • The new store offers thousands of affordable non-food items across various categories.
  • Opening promotions include 40% off LEGO, a kettle for NIS 19.90, and a TV for NIS 499.
  • The expansion aims to strengthen the chain's presence in regional commercial centers.
  • Dan Deal began as a family business in 1994 and now operates 13 stores and an online site.

The discount and stock goods market in Israel is experiencing increased competition, with the Dan Deal chain, operating under the Shufersal group, opening its 13th branch in Kiryat Gat. Located at 21 HaRimon Street, the new store is part of the chain's national expansion plan to strengthen its presence in regional commercial centers and offer affordable non-food items to families.

The Kiryat Gat branch features Dan Deal's updated marketing and design, aiming for an improved, spacious, and organized shopping experience compared to typical stock stores. It offers thousands of accessible products across various categories, including art and craft supplies, toys, party accessories, health and beauty items, sweets, textiles, home goods, decor, and seasonal products.

To mark the opening, Dan Deal is launching aggressive promotional offers. These include a 40% discount on popular LEGO products, an electric kettle for NIS 19.90, and a 43-inch SUB smart TV for NIS 499.

Dan Deal, which began as a family business in 1994, is now managed by the founder's four children. In addition to its physical stores, the group also operates as a major importer and wholesale distributor of discount goods and operates an e-commerce site. The new Kiryat Gat branch joins 12 existing locations across Israel, intensifying competition in the southern region and bolstering Shufersal's position in the discount stock store sector.

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