Discount Supermarket Chain Opens 24-Hour Branch in Netanya

The supermarket chain 'Neto Chissachon', part of Sapir Group, has opened a new branch in the Agamim neighborhood of Netanya, with an investment of approximately 20 million shekels. The 1,700 square meter store, located at 14 Karl Popper Street, will operate under a 'Mahadrin' (premium) format and will be the first in the chain to be open 24 hours a day, from Sunday to Thursday. On Fridays, the store will operate until 3:00 PM, and will reopen one hour after Shabbat ends on Saturday evenings.

'Neto Chissachon', considered one of the three largest and cheapest food chains in Israel, is expanding its presence nationwide. This new branch is the chain's second in Netanya, offering residents a wide range of products and departments at competitive prices, consistent with the chain's model.

The main innovation is the 24-hour operation from Sunday to Thursday, aiming to cater to changing consumer habits and provide flexibility for shift workers, families, and those who prefer late-night or overnight shopping. This opening is part of Sapir Group's ongoing investment in developing 'Neto Chissachon' and expanding its operations in areas with growing demand for retail services.

Oren Sapir, an owner of Sapir Group, stated that the new branch represents a further expansion for 'Neto Chissachon' and introduces a new concept in operating hours. He emphasized that consumers today seek not only good prices and variety but also convenience and flexibility, which the 24-hour operation aims to provide.