Dan Deal Supermarket Chain Opens New Branch in Kiryat Gat

The discount and stock goods market in Israel is experiencing increased competition, with the Dan Deal chain, operating under the Shufersal group, opening its 13th branch in Kiryat Gat. Located at 21 HaRimon Street, the new store is part of the chain's national expansion plan to strengthen its presence in regional commercial centers and offer affordable non-food items to families.

The Kiryat Gat branch features Dan Deal's updated marketing and design, aiming for an improved, spacious, and organized shopping experience compared to typical stock stores. It offers thousands of accessible products across various categories, including art and craft supplies, toys, party accessories, health and beauty items, sweets, textiles, home goods, decor, and seasonal products.

To mark the opening, Dan Deal is launching aggressive promotional offers. These include a 40% discount on popular LEGO products, an electric kettle for NIS 19.90, and a 43-inch SUB smart TV for NIS 499.

Dan Deal, which began as a family business in 1994, is now managed by the founder's four children. In addition to its physical stores, the group also operates as a major importer and wholesale distributor of discount goods and operates an e-commerce site. The new Kiryat Gat branch joins 12 existing locations across Israel, intensifying competition in the southern region and bolstering Shufersal's position in the discount stock store sector.